NHL: Augmented Reality
Design | Direction | 2D animation | 3D animation | VFX
NHL asked Red Town to create augmented reality videos using game footage for the Fan Choice Awards. I approached each project using an animation technique with the most bells and whistles and could still fit in the budget. It was a fun challenge to figure out how to achieve each concept without going “Full Avengers” but making it believable. 3d tracking in Cinema 4d and planar tracking in Mocha are super rewarding when you get it to work!